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The profit challenge facing merchants is really a challenge of customer relationships.

Retaining customers and winning their loyalty is the only way to ensure they will spend larger amounts, and spend more frequently. When this happens, it not only increases revenue, it also saves costs, because serving repeat customers is much cheaper than finding new ones. But this is not easy. Merchants need better data to know their customers. They need good reward programs to strengthen relationships. They need to add value to fend off competition from retail giants. A tool that can make all this possible would be the key to a merchant's profitability and future.

The PinPoint Card is a highly effective tool for building customer loyalty and driving repeat business. By helping to capture crucial data, it empowers you to drive desired customer behavior, while making sure your most profitable customers enjoy rewards for their loyalty. While you're building these profitable relationships, you'll also be saving money on processing fees and enjoying a simple, easy-to-use system. One tool, so many benefits. Put the PinPoint Card to work building your profits today.

  • Discount - Savings, Rewards, Profits

    Use your savings on processing fees to reward customers by providing a discount. The PinPoint Card, working with your Vx570 or Vx670 terminal, is programmed to automatically recognize the discount program you design. Whether it's food, products or services, reward your customers and keep their business for life!

  • Loyalty - Customers Rewarded

    How do you show your customers what they mean to you? Reward their loyalty. With the PinPoint Card, you can personalize rewards and benefits for your customers. For every dollar they spend, they earn points towards your reward of choice - be creative. It's easy and it keeps your customers loyal and coming back.